Consumer Eroski has devoted its best efforts for decades to teach and inform its customers.

This involves dealing with themes that are occasionally dull and include terms and expressions which, however much we explain them, are unknown to a new reader. And that is where dixio is most useful. If an expression published in our Web is not generally known, the consumer can ascertain the meaning in a fraction of a second. dixio, by means of a simple double click, provides clear and simple information on any word or expression used by Consumer EROSKI.

dixio is not intrusive. It cannot be seen and is only activated at the user's request. In addition, the user does not have to install any program or add-on and dixio does not slow down the loading of pages.

With respect to our job as a medium, dixio provides statistics on those words that cause most problems. In this way, we can concentrate our efforts on explaining the meaning of these complicated terms, thus improving understanding.
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Keeping up with current affairs obliges us to use newly-coined words, from 'sub-prime mortgages' and 'deep-sea fishing canoes', to the 'baffles' and the 'KERS' used in F1 racing.

As much as we journalists may try to explain these terms in every report, so that after a few months we naturally assume these terms are fully understood by readers, that is not always the case.

dixio allows us to concentrate on our task of narrating, explaining and analysing current affairs without having to constantly define the same terms. If a reader has any doubts about the meaning of a word, acronym or expression, he can solve it rapidly and easily. And, most important of all, he can do so without leaving the Público news item he is reading. After all, our job is to inform and dixio allows us to do it better.

In TuOtromedico.com wanted to offer medical health information that any Internet user can understand. dixio has solved this task.

In tuotromedico.com we had a problem. Our objective is to offer medical health information that any Internet user can understand. With a million users per month, we inevitably find users with highly diverse cultural levels. Thanks to dixio we do not have to spend a lot of time explaining the meaning of certain medical terms in general use. dixio takes care of this and, as a result, the contents of tuotromedico.com are more agile and easier to read. From now on, no user of tuotromedico.com will experience a knowledge gap; he can tie up all the loose ends thanks to a tool like dixio.

Knowledge helps us to make the right decisions and contributing to this end is motive for satisfaction.