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Success stories: Público.es

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Dixio ForWeb 

Público.es - Success Case Approach

Keeping up with current affairs obliges us to use newly-coined words, from 'sub-prime mortgages' and 'deep-sea fishing canoes', to the 'baffles' and the 'KERS' used in F1 racing.

As much as we journalists may try to explain these terms in every report, so that after a few months we naturally assume these terms are fully understood by readers, that is not always the case.

Dixio allows us to concentrate on our task of narrating, explaining and analysing current affairs without having to constantly define the same terms. If a reader has any doubts about the meaning of a word, acronym or expression, he can solve it rapidly and easily. And, most important of all, he can do so without leaving the Público news item he is reading. After all, our job is to inform and dixio allows us to do it better.


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