What is PIM? A summertime drink?

What is PIM? A summertime drink?

The word PIM conjures up images of Pimm’s, the refreshing summertime alcoholic drink. It’s a pleasing sounding acronym, but I didn’t really know anything about it before I did a little research. In this post I’ll explain what exactly PIM is, and why businesses use it.

Published 8/22/2016

What does PIM mean?

PIM stands for product information management, and involves dealing with all the information needed in order to market and sell products. That might sound complicated, but it isn’t really. Imagine a big barrel where you store and work with all the text, images and translations that relate to your company’s products. You can then take information from this barrel for use in media such as

Why do businesses use PIM systems?

The advantage of a PIM system is that not all the information has to be in the same place in order to work together. For example, imagine you have several offices or warehouses in different locations, with data in different languages. With a PIM system, you can manage all your product information in a single central database. This allows the company to save a great deal of money, and there will be fewer errors when moving text and images around. To put it simply, PIM is a solution for easily presenting and improving product information, regardless of where the content will be published.

How does it work?

The PIM system brings together all your product information on a single platform. All information is obtained from here, regardless of which channel it will be presented in. This could be text, translations into other languages and images. Let’s take an example. If a company decides to produce a product catalogue, images and text for its products can be selected and automatically added to a catalogue layout. Instead of sending countless PDFs back and forth for proofreading, changes can be made in the database and will then be automatically shown in the catalogue layout.

So why am I writing about PIM if I work for a translation company?

The reason for this is that many of our customers ask us to translate PIM data, and we have tools for translating text in all PIM systems.

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