Your brand’s global voice

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Your brand’s global voice

Boost your brand with a style guide

A style guide ensures your brand voice is heard exactly as you intend in every language. It preserves your brand's message and values through enabling a consistent voice in your written communication. By maintaining consistency you can demonstrate your brand's trustworthiness and increase your perceived reliability. And as a bonus, it saves you time.

Take your brand to the next level

What is a style guide?

A writing style guide, or content style guide, provides a comprehensive framework of editorial conventions and tone-of-voice instructions for writers, translators and content stakeholders to follow.

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Why editorial style is important

Your brand has a unique voice that sets you apart from your competitors. This is sometimes known as linguistic branding. When content is produced by multiple writers, inconsistencies in both tone of voice and selling messages are inevitable. This problem is compounded when content is also created in multiple languages.

Just as we respond favourably to a familiar human voice, your customers are more responsive to a recognised brand voice. Maintaining brand voice consistency demonstrates your trustworthiness and increases your perceived reliability.

Using Semantix writing style guides ensures a consistent editorial style and core message in all content translations.

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Style guides for any language

Every culture has its own linguistic nuances. Cultures also have different ways of presenting names, addresses, units of measurement and abbreviations. These cultural expectations are crucial considerations for your brand's content style guides.

Whether you want your brand’s tone of voice to be formal or informal, use a specific tense or grammatical voice, Semantix helps you identify these conventions – not just in English, but in all your corporate languages.

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Speed up your workflow

Your content style guides provide a brand-wide reference for translators. Whether your content team is localising your website pages, social media posts or any other marketing material, it's important your brand voice and message are consistent.

It's also vital that content stakeholders have a reference document on which to base their feedback and validation. Working within the framework of an editorial style guide also reduces time spent on feedback and editing.

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Why work with Semantix?

Creating a style guide is no simple task. It takes experience and an expert hand to create a style guide that really gets results. That’s where we come in.

We work with you to gather information about your brand's core values, stylistic preferences and much more, to create standardised, easy-to-follow guidelines.

Whether you want a new style guide or a localised version for one of your markets, our experts help you to focus on and refine your brand message for the international marketplace.

Words are our passion. We don't see the differences between languages and cultures as an obstacle – we see them as an opportunity to engage with the world like never before.

To find out more about our style guides, contact us today