This glossary is continuously updated and localised for Nordic markets. Use the language selector in the top navigation to swap between language versions and glossaries.
Term |
Definition (EN) |
A+ Content |
Premium feature, formerly known as Enhanced Brand Content (EBC), allowing sellers to add enhanced, branded content to a Product Detail Page (PDP) |
A10 algorithm |
Amazon's search algorithm, determining the organic product ranking in the search engine's result page (SERP) |
ACoS |
ACoS, short for Advertising Cost of Sale, is a metric used for measuring the performance of a sponsored products campaign |
Amazon Ad Console |
Amazon's platform for Pay-Per-Click (PPC) advertising |
Amazon Brand Registry |
Program for additional protection of registered trademarks and access to other marketing services on Amazon |
Amazon Prime |
Paid subscription service offering additional benefits and services to Amazon shoppers |
Amazon Seller Central |
Amazon's platform for brands, manufacturers and third-party sellers, used for creating product listings, managing orders and viewing analytics |
Amazon Stores |
Amazon Stores is a feature allowing brand owners to create their own Brand Page, a 'website' within Amazon to showcase their brands and products |
Amazon Vendor Central |
Amazon's platform for first-party sellers used for managing purchase orders and product data |
Amazon Vine |
Program inviting trusted reviewers to leave reviews on received free products from participating vendors |
Amazon's Choice |
Label awarded to products that many Amazon shoppers have purchased and were satisfied with |
ASIN (Amazon Standard Identification Number) |
Ten-digit unique identifier for products sold on Amazon |
Backend Search Terms |
Hidden keywords existing on the backend of an Amazon product listing that can be added to boost organic ranking |
Best Seller Ranking (BSR) |
Score assigned to products based on sales performance on Amazon |
Brand Page |
Homepage within Amazon showcasing your brands and products |
Buy Box |
Feature allowing shoppers to make a quicker purchase, awarded by Amazon to sellers based on price, availability, and sales performance |
Demand-Side Platform (DSP) |
Advertising Platform used for buying display, audio and video ads, both on and off Amazon |
Early Reviewer Program |
Program offering a gift voucher to shoppers who have purchased a new product on Amazon in return for a review of the product |
Fulfilment by Amazon (FBA) |
Shipping option where the entire fulfilment process is managed by Amazon |
Fulfilment by Merchant (FBM) |
Shipping option where sellers take care of the distribution by themselves |
Negative keywords |
Keywords irrelevant for your product added to a paid advertising campaign to prevent your ad from appearing in a specific search result |
Premium A+ Content |
Premium invite-only content feature, similar to basic A+ Content but with additional features and benefits |
Seller Fulfilled Prime |
Prime program allowing sellers to ship products directly from their own warehouse to domestic Prime shoppers |
Sponsored Brands Ads |
Keyword or Product based Pay-Per-Click (PPC) ads, appearing above relevant Amazon shopper search results |
Sponsored Display Ads |
Targeting based ads, appearing both on and off Amazon |
Sponsored Products Ads |
Keyword or Product based Pay-Per-Click (PPC) ads, appearing on the bottom and right side of search results, as well as on product detail pages |
If you are a new seller on the Amazon platform, check out our guide for how to optimise your product postings with Amazon SEO.