Many businesses find that, out of all the digital marketing methods available, it is video that delivers the highest customer conversion rates. This is not surprising as, in an online world bursting with content vying to distract your target audience, video offers appealing content that is quick and easy to digest.
Video can be used across all digital channels to increase both engagement and conversion rates, and subsequently, ROI. So, if you are looking for a high-performing component for your next marketing strategy, video could be what makes your content click with the people that matter.
The power of video
Video is versatile and easy to create, view and share across multiple platforms. It is highly cost-effective too, as great quality video can be made using nothing more than a smartphone. In fact, rawness and authenticity, rather than high-end production techniques, are what help a video to go viral.
From product launches to video testimonials, webinars to landing pages, videos are a multipurpose tool that no business should be without. So, if you haven’t started video marketing online yet, now is the time.
How to optimise your video content
If you still have any doubt about the effectiveness of video marketing, or if you’re not sure what kind of video content will appeal to your target audience, here are 15 facts about the remarkable pulling power of video.
1. 49% faster revenue growth
Marketers using video increase income 49% quicker than those who don’t use video.
2. 80% better conversion rates
Simply including a video on your landing page can increase customer conversion rates by 80%.
3. 88% influenced to buy
The proportion of shoppers convinced to buy a product or service after watching a video is 88%.
4. 87% report improved ROI
Using video boosts income for 87% of video marketers.
5. 2 minutes is all it takes
Videos lasting two minutes or less generate the most user engagement.
6. 95% message retention
Viewers remember 95% of a message when it is conveyed via video.
7. 72% prefer video
72% of consumers like to learn about a product or service by watching video rather than reading text.
8. 88% more browsing time
Users spend 88% more time browsing on websites with video than those without.
9. 6% more email success
Simply including the word ‘video’ in the subject line of an email increases the chance of it being opened by 6%.
10. 75% viewed on mobile devices
More than 75% of all videos are watched by people using mobile devices.
11. 92% viewed on mute
Be sure to include subtitles on your video because 92% of viewers watch them with the sound turned off.
12. 75% watch horizontally
75% of users prefer to maximise the width of the window when viewing videos on their mobile device.
13. 2 times more shares
People are twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages.
14. 90% won’t buy if it’s not in their language
If a website is in English, rather than the viewer’s native language, almost 90% won’t even consider making a purchase.
15. 75% won’t read if it’s not in their language
Three quarters of internet users want product information to be in their native language before they will read it.
Make video work hard for your business
That may be a lot of statistical information to take in, but the message is clear: there are huge benefits to be enjoyed from a well-planned video marketing strategy.