Board of Directors and owner

Skyscrapers in sunlight

Peter Carrick


Gabriel Urwitz


Oskar Oxenstierna


Mattias Fyrenius


Annika Söderberg


Maria Ziv


Our owner

Segulah, founded in 1994, is a private equity company focusing on buyouts of medium-sized companies in the Nordic countries. The business model is founded on majority ownership and active involvement of industrial advisors expert in the sector. Segulah currently manages approximately SEK 8 billion – mainly from international pension capital and donation capital investors as well as private family foundations. Segulah is a medium-term investor with a goal of creating change and sustainable value over a period of five to seven years.

Segulah aims to make its portfolio companies more profitable, for example by broadening their operations or through geographic expansion and acquisitions. Segulah Advisor AB is an exclusive investment advisor to the British funds Segulah III L.P., Segulah IV L.P. and Segulah V L.P. Learn more at

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