Copy Adaptation

A creative translation, also called marketing translation, that adapts the translation to the local market's target audience and culture – far more than a direct replication of the source text.

Copy Adaptation is applied to material that is used for marketing content which can be physical brochures or web content.

The goal is to secure a natural flow in the target text and place special focus on headlines, call-to-actions, and other central parts of the text. It can involve market adaptations, such as conversion of currencies and units of measurement, as well as the use of locally established brand and product names. Despite the changes, the content of the target text should broadly reflect the source text.

The job is usually performed in a CAT tool with paragraph segmentation and without the support of machine translation.

For Copy Adaptation jobs, we estimate a productivity of about 200-250 words per hour.

Interested in similar services?

Please read our article on Transcreation, Copywriting or Content Writing and contact Vendor Management (vendor.management@semantix.eu) if you are interested in providing other types of marketing services.

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