What are the benefits of multilingual subtitles?
Any business can tap into global markets, as long as it invests in high-quality, multilingual content. Multilingual subtitles are a great way to do this. Here’s why:
Multilingual subtitles maximise a video’s audience
Even when using a widely understood language like English, a marketing message is hardly likely to enthuse a non-native English speaker who can switch off with a flick of their finger. And, given that 75% of the world’s population don’t speak any English at all, the chances of English video content resonating around the world are slim indeed.
Multilingual subtitles offer a way to engage international audiences around the world, without the time and expense of creating fresh content for every potential audience.
Multilingual subtitles maximise audience engagement
Getting your video noticed on an Internet that is crowded with content can be a major challenge, especially because the bots that search engines send out across the Internet to evaluate a site’s relevance do not watch videos or listen to audio. Instead, they calculate rankings by assessing each site’s written content – and that includes files containing subtitles.
Subtitling your video lets search engines index its content, which boosts its search-engine ranking, which gets your video seen by more people. Furthermore, subtitles can be localised, so your video will rank for targeted keywords in each individual market.
On social media too, where video content is often watched on ‘mute’, subtitles significantly increase the number of views a video receives.
Be seen by the world – with multilingual subtitles
Our subtitling services ensure that your message is conveyed exactly as you intend, to any audience anywhere in the world, at a highly cost-effective rate. And, because the subtitles are created by native speakers, your reputation will not be damaged by the kind of errors commonly found in automated translations provided by the likes of YouTube.
For multilingual subtitles that consider context, linguistic nuances and your unique tone of voice, contact Semantix today.